Check out imagery from the Nike x NBA launch party
The event featured Houston rapper Travis Scott
Originally announced in 2015, Nike’s partnership with the NBA begins this year with the 2017 – 2018 season, as the pair releases information on the new Statement Edition uniform and NikeConnect technology.
All 32 uniforms were previewed during a global celebratory event at the Sony Studios in Los Angeles, with the help of Houston rapper Travis Scott who performed in a brand new Houston Rockets jersey.
The event also saw the launch of new NikeConnect technology, which offers personalised experiences activated through the jersey, a smartphone and the NikeConnectApp – allowing fans to connet with real-time content and exclusive experiences through the NikeConnect Logo.
Check out images from the gallery above, or head over to Nike for more information.