Check out Ace & Tates 'Me, Myself & I’ SS18 collection

The Dutch eyewear label has launched a new campaign, which takes away the focus on their frames, to the faces behind them.

Entitled ‘Me, Myself & I’, the campaign aims to break down classic buying behaviors that consumers appeal to when purchasing frames and encourages them to not be defined by a single frame style, over a long period of time.

The continual series will also explore the concept of identity and celebirate universal truth and individuality, through working with inspiring names, partners and collectives, to give insight into what makes us all beautifully complex.

When asked about the project, Head of Brand Marketing, Kristofer Crockett said “‘Ace & Tate has always believed in individuality and the freedom of self-expression. With me myself & i we have finally put this at the forefront of our brand – a clear effort to empower people to explore the different aspects of their identity.”

Check out images from the gallery above, which were shot by London-based visionary and Gucci collaborator Bafic.

For more information head over to the Ace & Tate website.