Axel Arigato are celebrating #Love this weekend

The brand are hosting an in-store event this weekend

The Swedish footwear label is hosting a two-day, in-store party at its flagship store to celebrate this years #Love Pride event in London.

To coincide wit the festivals vibrant love theme, the storefront will feature large “LOVE’ messaging across, along with in-store DJ’s on the Saturday.

Axel Arigato will also be donating 10% of all sneaker profits sold from July 1st - July 8th to the Terrence Higgings Trust, the UK’s first charity set up to support AIDS and HIV related issues since 1982.

The event will take place from 12 – 6pm on Saturday 8th July at the London Flagship store located at 19-23 Broadwick St, Soho, London W1F 0DF