AMI Paris hit the streets of the French capital for AW17

This fall sees the Parasian, premium menswear label take to the streets of Paris, to celebrate the free-spirited atmosphere and ambiance carried by the youth of the city.

The fun and free imagery captured by photographer Oliver Hadee Pearch translates throughout collection, which features loose silhouettes, slogan tees & sweats, plaid checked outerwear pieces and letterman style shirting.

When asked about the nature of the collection and the shoot Founder Alexander Mattiussi said ” We took this group of young models and just told them to be free in the streets – to play, joke, explore. The shoot was intended to capture very natural moments between them” .

Check out the gallaery, or head over to AMI Paris website to shop the full collection.