Video Blog

All Day I Dream and Sapporo: Lee Burridge on origins of ADID and his love of Montreal

Uncover Lee Burridge's love of the city with Sapporo and All Day I Dream

As part of Sapporo's ongoing 'Explore Your City, Uncover Sapporo' worldwide quest, the beloved brand has teamed up with the colorful and traveling All Day I Dream, following head honcho Lee Burridge as he takes the iconic party across North America.

In this debut episode, Burridge sits down to talk about the origins of the stunning All Day I Dream concept, his fascination with the music style and of course, some of his favorite destinations in Montreal.

Watch the full video below and stay tuned for more city explorations with Sapporo and All Day I Dream.