Flash Factory debuts with The Martinez Brothers backing
New York nightlife is about to level up
Flash Factory has landed in Chelsea and boasts an impressive 10,000 square feet of impeccable design inspired by salvaged materials from churches and schools, maintaining a unique spirit within a newly reimagined structure.
Flash Factory aims to bypass the VIP experience already found aplenty in New York's nightlife scene, instead hoping to refocus its crowd back onto the music and the dancing.
On January 23, Flash Factory will see a proper homecoming welcome courtesy of Bronx natives, The Martinez Brothers. No further line-ups have been announced for Flash Factory yet, but with New York nightlife aficionados Michael Satsky and Brian Gefter - the same minds behind Provocateur in New York and former venue Stereo - at the helm, securing promising bookings isn't likely to be a problem.
Valerie Lee is Mixmag's West Coast Editor. Follow her on Twitter