Positiva announces 30th anniversary relaunch plans
The legendary label is planning to put a "renewed focus on forward-thinking sounds"
UK record label Positiva has announced plans to relaunch with a “renewed focus on forward-thinking sounds from an irresistible mix of rising talents and established legends” as it celebrates its 30-year anniversary.
The dance music institution, which sits under the EMI umbrella, first launched in 1993 and has grown into a beloved behemoth of the industry, releasing classic tracks from the likes of Barbara Tucker, Spiller, Ferry Corsten, and more, spanning genres such as house, techno, trance, garage, d’n’b, and more.
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A slate of new music arrives on the label this year, including major collaborative and remix releases featuring The Chemical Brothers and ARTBAT (with a remix of classic cut ‘Hey Boy, Hey Girl’), Special Request and Jamie Jones, Storm Mollison and Crybaby, Alex Wann and Route 94, alongside solo outings from Sub Focus, Gorgon City, Paige Cavell, Jonas Blue, new signing K Motionz, and more.
Positiva are also hosting a series of takeovers of Mixmag’s The Lab LDN, which kicked off with Max Dean at the controls in June, where he aired his Azari & III remix 'Reckless', with more to be announced this year.
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A new line of Positiva products and merch is also coming out, including vinyl releases, clothing and accessories, designed by Hot Cake.
Parent label EMI have also announced plans for expanded dancefloor output, working with SG Lewis on his newly launched Forever Days label, as well as continuing to work with Duke Dumont who recently released comeback single ‘Ain’t Giving Up’ feat. Clementine Douglas.
Listen to Azari & III & Max Dean 'Reckless' below.
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