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For so long famed for football, carnival and the much loved thong, it looks like Brazil has another string to tie to its proverbial bow.
According to an article in US magazine, Forbes, Brazil has become one of the meccas of electronic music with dance music events in the country making $515 million (£324 million) in 2011.
This is up a whopping 56.64% on the previous year.
The article, which cited a study commissioned by the Rio Music Conference, also reported that electronic music reached an estimated audience of 19.5 million and raised another $626 million (£395 million) for the Brazilian economy in money spent by clubbers on food, transport and accommodation.
Brazil's growing appetite for clubbing is good news for DJs too with the likes of Sven Vath, Erick Morillo and Armin Van Burren able to command fees of up to $100,000 (£63,000) for a gig in the country. A much bigger fee than they are likely to receive in Europe.
But why has Brazil joined the party now?
According to the study it's a combination of the Brazilian's desire for a good old fashioned knees up and the pace at which their economy is growing, which has seen 40 million people join the moneyed middle classes since 2003.
The number of young people in the country who are enjoying increased wealth and are willing to pay a high premium for the best in electronic music has grown at a rapid rate.
And with clubs like Warung and Green Valley it's not hard to see the appeal. Check out the video below to see the real reason Brazilian clubbing has taken off. Certainly beats a rainy British smoking garden.