The video for Ikonika's 'Lossy' will drive you through a dark, digital dystopia - Video Blog - Mixmag
Video Blog

The video for Ikonika's 'Lossy' will drive you through a dark, digital dystopia

Hyperreal visuals accompany a track from the Hyperdub artist's latest album

  • Jasmine Kent-Smith
  • 12 July 2017

When Ikonika unveiled her ‘Distractions’ LP earlier this year, it was a welcome return for an artist pushing both her sound and her cross-genre methodology forward into the future.

We named the release our 'Album of the Month' in Bass & Club Music, celebrating the mind-bending vision the Hyperdub mainstay had created, enlisting a plethora of talented names along for the ride.

With features from the likes of Jessy Lanza, Andrea Galaxy, Sweyn Jupiter and Jammz, ‘Distractions’ is a mutated masterpiece that keeps on giving, and today we are premiering the video to ‘Lossy’. The track's a favourite of ours here at Mixmag, featuring in our ‘Essential Low-End’ Spotify playlist, and much like the rest of the release, it’s a powerful production.

As with the album artwork, the video was created and directed by graphic artist and Radar Radio DJ, Mungo, whose distinctive digital style and hi-def aesthetic fuses with the fizzy sci-fi sounds with ease.

Pulsing in time with the track, the hyperreal rendering paints a dark, digital dystopia. With rolling stretches of road, billboards, and a sports car featured throughout, the neon hue that washes over the otherwise stark depiction of a familiar West London cityscape. It mimics the track's glossy, yet minimal nature.

‘Distractions’ is out on Hyperdub, check out an exclusive stream of Ikonika’s ‘Lossy’ video below.

Jasmine Kent-Smith is Mixmag's Digital Intern. Follow her on Twitter

Load the next article
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.

Loading...
Loading...
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.