Amongst the streaming giants, SoundCloud's upper hand has always been its vast pool of user-uploaded content, which welcomes gems like bootlegs and other unofficial remixes.
Unfortunately for SoundCloud, it looks like Spotify and Apple Music - both of which, until now, have solely offered official releases - are quickly edging out the platform with their new inclusion of unofficial remixes too.
Thanks to partnerships sealed with a music rights management service called Dubset (Apple Music back in March, Spotify most recently in May), users of both platforms may now be seeing and streaming the first batch of unofficial remixes, including the below Jazzy Jeff remix of Anderson .Paak.
Spotify confirmed with TechCrunch that down the line, the platform is definitely looking to include long-form mixes, but there is no date set for when it will be integrated into the platform.
"Mixes are coming next!" Dubset CEO Stephen White echoed.
This evolution for both Apple Music and Spotify could spell bad news for SoundCloud, which is currently undergoing its own tumultuous and (rumoured) potential acquisition by Spotify after a promising revenue bounce back this year.
Valerie Lee is Mixmag's US Digital Editor. Follow her on Twitter here