Jamaican born model turned musician Tafari Hinds has recently dropped visuals for his debut single entitled ‘EIIR’, which explores gender and the feeling of living a ‘double life’.
In a recent interview Hinds explained, “When I moved to London from Jamaica, I was free to explore my identity and sexuality; I didn’t have to conform to the stereotype of the straight black male. The song and the video are about exploring those different identities within you, whether they’re extreme or subtle, and embracing it all without fear and showing the real you”.
Shot by renowned fashion photographer Alastair Strong, the video tells the story of the artist’s constant struggle with conflicting identities through two main characters, played by Models Reece King and Bee Beardsworth, who both showcase new styles from Penfield’s new collection throughout.
Check out the video below, or head over to the Penfield website to shop the new collection.