The Lab is Mixmag and Smirnoff Sound Collective’s weekly party, where we stream the best American and international DJs from intimate locations across North America. This week, Mixmag takes The Lab on location to select destinations to highlight the city’s culture and electronic music audience.
Last week, Mixmag took part in electronic music's biggest week: Miami Music Week. Situated on the idyllic 1 Hotel South Beach rooftop, partygoers were treated to a surprise line-up of major heavy-hitters, including Black Coffee and New York's Martinez Brothers, who stopped by the Mixmag gathering ahead of their highly anticipated 24-hour run at Space later that week.
The Smirnoff Sound Collective is all about bringing fans closer to the DJs, providing up and coming talent with a solid platform and throwing unique events where fans and artists can party together. Check out more from the Sound Collective here
Valerie Lee is Mixmag's US Digital Editor. Follow her on Twitter here