Hugo taps up Soko and The Garden for their SS17 campaign

Shot in the Californian desert by renowned photographer Harley Weir, the SS17 “Digital Oasis” campaign showcases men’s and women’s styles on Bella Hadid’s younger model sibling Anwar Hadid, as well as musician Soko, and the twin Brothers of underground garage band The Garden.

Taking influence from the fading light of the desert at sunset, the collection features vibrant prints, 3D optic patterns and bold motifs, which have been combined with Hugo Boss’s effortless tailoring, to create a perfect range of ready-to-wear spring summer garments and accessories.

Check out images from the Digital Oasis collection above, or head over to Hugo Boss to shop the collection.