Born in 1999, Le Fix is a Danish streetwear label built up on the freedom to unfold the individual and mutual potential between the fine line of fashion and art.
With that in mind, the brand approached its SS18 collection by thinking about its own daily routines, and taking time out from the hustle and bustle of Copenhagen city life, to visit the suburbs and take inspiration from the younger generation.
This resulted in a nostalgic, 90s-inspired collection, featuring references such as football and rave culture, which played a big part in the initial concept of freedom, happiness and youth culture.
This can be seen throughout the collections vibrant neon, citrus and aqua hoodies and tees, with heavy graphic detailing, collaborative football shirts, taped seam tracksuits and hoodies with 90s rave-inspired artworks.
Check out the teaser video below, or head over to the Le Fix website to shop the current collection.