Adidas head to New York to celebrate the launch of the iconic Campus silhouette - - Mixmag

Adidas head to New York to celebrate the launch of the iconic Campus silhouette

The campaign features pro skater Blondey McCoy

  • Lewis Munro
  • 1 June 2017

Entitled No Time to Think, the new campaign sees Pro skaters Blondey McCoy and Na-Kel Smith feature alongside models Tavia Bonetti and Tiffany Lighty to celebrate the three stripes brands iconic Campus silhouette, through a series of images inspired by the downtown scene of New York in the early 90’s.

Shot by photographer Kenneth Capello, the campaign encapsulates the nonchalant approach to creativity during the 90’s, through a new generation of creatives, who are linked to the downtown scene and skate culture today.

The new campus silhouette will be launching June 15th.

Check out images from the campaign above, or head over to the Adidas website for more information.

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